Must read

Applying & taking part

From applying to selection, your visit, and posting the review — the whole Trend Seoul flow at a glance.

The flow

01
Apply
Pick a campaign and send your application message. Connect Instagram so the owner can see your eye. Recruiting is always open — no deadline rush.
02
Selection & reply
The owner reviews and decides personally. You always get a reply — selected or not — auto-translated into your language.
03
Visit
Visit on the agreed date and enjoy. The venue or brand covers the experience. Keep the mission (photos, video, keywords) in mind and capture it well.
04
Write the review
Post the review on your own channel (Instagram, blog, etc.) per the mission. Follow the disclosure rules (mark it as sponsored).
05
Submit the link
Submit the posted URL on My page (/my) to finish. After review, the best ones get featured in Trend Seoul editorial and on the venue page.

Make sure your Instagram (or main channel) is public and your usual content is visible.
Check the mission on the campaign page — number of photos, word count, whether a video or map tag is required.
How it runs depends on the type (visit, delivery, takeout, press). See the STEP guide on the detail page.

You can copy the mission keywords from the campaign page — weave them naturally into your review.

Trend Seoul recruits continuously, not on a fixed two-week cycle. Owners decide as applications come in, and reply to every one.

Your message is auto-translated into Korean, and the owner reply back into your language. No need to hesitate over language.

Is applying free?: Yes. Applying is free and the venue or brand covers the experience. Just capture it well.
Can I apply with few followers?: Yes. We look at your eye for the city, not your follower count. The owner checks your profile and selects personally.
How do I know if I am selected?: Through the owner reply. With notifications on you also get an email — check it on My page.

Still have questions?

If you didn't find your answer here, reach us by Instagram DM.