K-beauty pharmacies (Optima Wellness, Ready Young, Gangnam Square, and more) · Retail · Campaign · 2026 · SEOUL

Four pharmacies, 453K views and 25K saves — and two of them came back to us first.

K-beauty pharmacies (Optima Wellness, Ready Young, Gangnam Square, and more)
453KTotal views
SITUATION
For foreign visitors, buying K-beauty means the big chain stores. Neighbourhood pharmacies offer better advice and better products and still never make the shortlist. Each one was strong in a different way, so a single shared format could not carry all four.
SOLUTION
We built a different hook for each: solving one customer’s skin concern, guiding people who get lost inside a pharmacy, the feel of the space itself, the place K-beauty regulars actually go. Same category, four different stories.
RESULTS
The OWM piece alone reached 342K views, with 21,878 saves, 12,526 shares and 7,496 likes — 6.4% of everyone who watched it saved it. Across OWM and the three other pharmacies the campaign totals 453K views, 25K saves and 14K shares. Two of the four came back to us first, and OWM asked to use the video on their own official account.
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