Running the YouTube channel of a government-affiliated agency, from launch to publishing on schedule.

SITUATION

The Global Startup Center, an agency under Korea’s Ministry of SMEs and Startups, supports foreign founders building companies here. The job fairs and programmes kept running, but there was no channel to put them on and no one in-house to shoot and cut them. Each event simply ended and was gone.

SOLUTION

We took the whole thing: shooting the events, producing the organisation’s promotional films, and running the YouTube channel itself. Long-form and short-form are made together — the long cut keeps the record, the short cut does the travelling. Concept, shoot, edit and release all sit with one team, so all the agency provides is access.

RESULTS

An ongoing engagement. Fourteen long-form pieces and fourteen short-form pieces published so far, with the channel still running.

@globalstartupcenter ↗